Knowledge is Power
A nonviolent culture is one that doesn’t peddle violence as necessary, inevitable or entertaining.
We all understand the influential role media plays in the shaping of culture. The obvious question is: What kind of culture do we want—and does our current media system support that vision?
We, like you, envision a nonviolent future. One in which students learn, from a young age, how to resolve conflicts peacefully, in a way that allows people to grow closer together. Where all human needs are met, and all people everywhere enjoy the freedom to live their full potential.
Violence, be it in news or entertainment, is a hugely profitable business for corporate mass media. As such, it is not in the interest of these enterprises to change their business model. So we can only conclude that our current mass media system does not support shaping a nonviolent culture. It is up to each of us to make the difference.
We can choose alternative media—media that reflect a positive image of humans and our innate capacity for empathy, compassion, peacefulness. And we can teach students of all ages how to analyze media, assess the effects of media in their everyday lives and value their inherent human worth.
In the weeks ahead, we will be evolving this page into a Media Literacy Toolkit for educators, students and parents. You may for the time being be interested in our Youth Violence Prevention Series, a free online program we created in collaboration with EXCEL University.