Changing perception of a campaign’s motives…


“Who we are in the eyes of others is the image we project, but of course that image comes across differently for everyone who reads it because, as we know from the field of constructive conflict management, no two people’s perspective is identical. (…)

How can we overcome these blocks to accurate perception of our [nonviolent] identity? Primarily through patient persistence and ongoing outreach. For example, after I went out into the north woods of Michigan in 1985 to physically dismantle a portion of a thermonuclear command center that was part of Project ELF (Extremely Low Frequency), I used my subsequent jail time to write letters to editors of small-town publications. I did an interview on the local affiliate of public radio. I met with the editor of the only daily paper in the area. Although the first reaction to my message in all cases was incredulity or hostility, careful reworking of the arguments, considerate reframing of the issues, and the simple discipline of restraint and establishing commonalities with the local people helped. It’s doable, but it takes time.”

–Tom Hastings, “Apathy, Aggression, Assertion, and Action: Managing Image for Nonviolent Success,” from Exploring the Power of Nonviolence (ed. Randall Amster and Elavie Ndura)


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